Poor attribution and reporting
Meta ROAS you can compare against your own numbers
Ads and orders share a profile in Maestra Platform, the all-in-one retention marketing platform for ecommerce brands, connected by a forward-deployed marketer.
Brands running on Maestra
The problem
Switching tools should fix attribution, not add to it
Migrating off a legacy platform often means losing the little reporting clarity a team had. New integrations create new gaps, and lean teams end up managing attribution manually across systems that were supposed to make it easier.
What we hear from brands
a coffee brand migrating off Attentive uncertain about KPI accuracy after the switch
an oral-care device startup with one person managing lifecycle campaigns, needing clearer attribution visibility and cost breakdown
a luggage brand juggling separate email, SMS, and reviews platforms with no reliable multi-channel attribution
The new way
Control groups turn correlation into proof
Maestra lets teams create control, or holdout, groups for entire channels, individual campaigns, flows, or promotions. That means incremental lift gets measured directly rather than assumed, so a channel's real contribution is never a guess.
Customer proof
Three audiences, measured separately for the first time
Buyers, dealers, and Insiders had been one undifferentiated list, so nobody could say which program worked. Reporting per audience showed listing revenue and transaction revenue moving at different rates.
+75%
active subscribers on the core list
How it works
Why this migration does not stall
One owner
A named marketer owns the move end to end instead of a ticket queue that passes it around.
Specialists on call
Deliverability and data specialists are pulled in by your marketer when a step needs them, without you making the introduction.
Momentum after launch
The improvements that are easy to postpone keep getting shipped, because someone whose job it is keeps pushing them.
The platform
Enterprise capability, ecommerce timeline
The heavy parts of an enterprise CDP are already built and already connected to the channels, so the work left is configuration rather than a platform project. Brands get capability that used to take a year of integration.
Your forward-deployed marketer
What you can actually ask for
Building or updating flows, creating segments, setting up A/B tests, configuring personalization rules and widgets, chasing a deliverability problem. The list is not a menu of tiers, it is whatever the marketing work is that week.
Flows, segments, widgets, and A/B tests built for you
Deliverability monitored and repaired
Ad-hoc requests, not a ticket allowance
Replace your stack
Brands usually replace three to five tools
Email and SMS, lead capture, recommendations, loyalty, and whatever glue holds them together. Each of them works better once it reads the same profile as the rest.
See it running before you talk to anyone
There is a tour of the platform on the site, and it does not ask for a calendar invite first.